Experience India's most powerful Vitamin C serum

15% Pure L-Ascorbic Acid combined with 4 potent antioxidants and advanced skin penetration tehnology boosts collagen, diminishes lines, firm skin, and brightens your complexion in this all-in-one, transformative skincare solution.

Shop Now

Unlock radiant skin with our 14% Pure Azelaic Acid (not PAD)

The ultimate solution for smoothening texture, fading spots, and calming irritation. Revel in a younger, more luminous complexion.

It’s time to meet Retinal - Retinol’s better version

Our signature smart ageing complex features 0.1% next-gen Retinal - clinically shown to refine, illuminate, and firm skin 11x faster than Retinol. Our unique stability system and advanced encapsulation ensure peak potency while being gentle, even on sensitive skin.

TREAT
C Radiance Serum

15% Pure Vitamin C

1% Vitamin E + 0.5% Ferulic Acid

1% EGCG+ 1% Glutathione

Rs. 729.00 Rs. 829.00
TREAT
Porebright Serum

14% Pure Azelaic Acid

1% Betaine Salicylate

Rs. 629.00 Rs. 729.00
TREAT
Smart Ageing Complex

0.1% Stabilized Time Release Retinal

0.5% Bakchiol, , 0.3% Ectoin

Rs. 699.00 Rs. 799.00

brand values

Environmental Friendly

Vegan

Dermatologically approved

Moneyback guarantee

Skin Friendly

Own manufacturing facility

Made in India

Our Ingredients

Vitamins

Our formulas harness a full spectrum of vitamins for their distinct nurturing properties that enhance your skin's optimal performance.

Science backed botanicals

Carefully selected, sourced and extracted botanicals can be a source of many powerhouse components such as  fatty acids, amino acids, vitamins, antioxidants, and moisturizing agents – essentially, that can help your skin thrive.

Antioxidants

The shield against aging. Just as antioxidants prevent an apple slice from turning brown, they guard your skin against free radical damage, keeping your cells youthful and resilient. That's why we infuse every formula with these powerful protectors.

Biomimetic ingredients

By incorporating elements like water, lipids (such as cholesterol, squalane, ceramides, and phospholipids), proteins, sugars, and mineral salts, they imitate the natural building blocks of your skin, strengthening its structure and maintaining its integrity.

Cell Communicating Ingredients

Ingredients like peptides, retinoids, anti-inflammatory molecules, and humectants act as mini life coaches for your skin, forming the foundation of its support system. They regulate undesirable cell behaviour by signalling them to 'behave better', resulting in younger, healthier, and more resilient skin that is hydrated and radiant. This leads to a better-looking complexion that is truly better from the inside out.

Prebiotics, Probiotics & Postbiotics

Maintaining a balanced and thriving skin microbiome ensures optimal skin health. Our product range comprises a unique blend of prebiotics, probiotics, and postbiotics, meticulously formulated to nurture and harmonise the skin's microbiome. Furthermore, we have ensured that our products are pH-balanced and non-stripping to preserve the microbiome's integrity. As a result, our skincare products encourage healthier skin behaviour, characterised by enhanced resilience, composure, hydration, and radiance.

Chemical Exfoliants

Dermatologists and cosmetic chemists consider chemical exfoliants a better choice than physical exfoliants for achieving a more transparent and younger-looking complexion. They are more effective and gentler than physical exfoliants as they effortlessly dissolve dead skin cells, minimise wrinkles, even out skin tone, smooth rough textures, unclog pores, and boost hydration. We prioritise moderation in our formulations to ensure safety without compromising efficacy.

ALL OF THE PERKS, NONE OF THE NASTIES

CRUELTY FREE & VEGAN FRIENDLY

Our products have not been tested on animals. They contain no animal products or byproducts (with the exception of one future product that contains propolis)

DERMATOLOGICALLY APPROVED

The products have been formulated under the guidance of a certified dermatologist.

SENSITIVE SKIN FRIENDLY

Our products are free from potential skin irritants like fragrance, synthetic colorants, essential oil & drying alcohols.

OWN MANUFACTURING FACILITY

The products have been manufactured in India to match the highest quality specifications in our in-house licensed manufacturing facility(as per GMP norms).

ENVIRONMENTALLY - FRIENDLY PACKAGING

Most the bottles are made of recyclable glass. The others(the airless bottles as slightly less sustainable options) are made of acrylic(recyclable) plastic in order to preserve the potency of the formulas. We are also working on introducing refills in the future to reduce packaging waste.

7 DAYS MONEY BACK GUARANTEE

If for some reason you’re not completely happy with a Truth & Beauty purchase or notice some issues with your purchase - just email us for a free exchange or refund within 7 days of your purchase.

JOIN THE COMMUNITY