About Us

WHO ARE WE ?

Real world wisdom, peer-reviewed research meets practice

Combining the best of the western and eastern skincare philosophy to craft products that are potent but gentle and nourishing at the same time.

Science first - Research-Backed Synthetic Actives + Botanicals

We like science, numbers, actives & botanical's supported and verified by extensive research. The research comes before product development for us and not the other way around, whether it is about synthetic lab-based actives or botanical's. We don’t disavow science in our natural formulas.

Multifunctional Formulations - Dream Team > Hero Ingredient

The focus here is not to create stripped-down formulations with single active ingredients but more well-rounded formulations that are chock-a-block with science-backed active or botanical antioxidants, skin-restoring agents, soothing or hydrating ingredients that work synergistically and holistically to deliver results in real-time.

Skin Barrier & Microbiome Friendly

We choose EFFECTIVE, SKIN COMPATIBLE ingredients that strike the perfect balance between RESPECTING THE SKIN’S ACID MANTLE & BARRIER function with credible evidence of efficacy. We blend potent actives with barrier-loving ingredients combined with microbiome-loving prebiotics and probiotics to restore skin health in the long term.

Value For Money

We have seen enough substandard products sold in luxury packaging at premium prices to say price points do not define that product quality. Effective, well-formulated skincare doesn’t always have to break the bank, but don’t just take our word for it; we all know the proof is in the pudding. For us, quality today means being authentic, different, functional, beautiful, and sensibly priced, even to the wealthy. We currently do not work with big retailers needing huge margins and are vertically integrated with our own development and GMP-approved manufacturing (to create products more cost-efficiently than having to go to third-party contract manufacturers). Experience elegance and efficacy at unmatched value.

Truth & Transparency - Facts Over Fear-Mongering

We’ll always tell you what’s in our products and what isn’t—concentrations of leading and supporting actives and their sources alike, proper skincare practices—arming you with the truth against skin care myths, any form of marketing manipulation or scare tactics. We believe in speaking the truth even in cases where it is detrimental to brand growth.

Just Fancy Names Don't Deliver Results

Everyone loves fancy name-dropping. And while we do agree that more is not always better, if those amino acids are at .01%… that’s all they are: a name. But for ingredients to do their work, there’s got to be enough of them, adequately sourced and appropriately formulated at the correct percentage. We ensure that we use the optimal %age of actives in our products.

Right Ingredient Delivery Technologies, pH, Ingredient Compatibility

Overall integrity of a formulation, test different delivery mechanisms to increase efficacy, and maintain pH compatibility as per skin physiology and ingredient stability. Truth and Beauty product formulations are thoughtfully developed over extensive R&D with innovative technologies and led by experienced cosmetic chemists. We do not select or combine product ingredients just to claim value.

Tested For Heavy Metals & Other Impurities
Sustainable Packaging Options
Money Back Guarantee
Made In India
Vegan & Cruelty Free

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DEEPLY RESEARCHED. FORMULATED IN OWN LAB WITHOUT COMPROMISE. IF WE CAN’T PERFECT IT, WE DON’T MAKE IT. OBSESSIVELY TESTED WITH REAL PEOPLE. SCIENCE FIRST. FORMULATED IN OWN LAB WITHOUT COMPROMISE. DREAM TEAM > HERO INGREDIENT. HIGH-QUALITY RAW MATERIAL. WE HIDE NOTHING. OBSESSIVELY TESTED WITH REAL PEOPLE. NO FEAR MONGERING - QUALITY, NOT FEAR IS OUR USP.

Behind the scenes-product philosophy-how we make our products

All products are made in our lab and GMP manufacturing facility.
No fuss and frills AND LOFTY PROMISES, just simple, effective hardworking products.

Science-Based Ingredient Selection
No gimmicks, no trends, just effective ingredients that research proves are beneficial for the skin. Each ingredient in our products has a purpose, and we go to great lengths to ensure that all different ingredients in our products work synergistically to increase each other's efficacy.
Ingredient Sourcing
Two suppliers' ingredients can drastically change a product.
We source from the best and meticulously test our products to check their potency and safety. We plan to create more transparency around our ingredient sourcing, too.
We Manufacture In Small Batches & Do Stability Studies
We do stability studies to ensure that our products remain stable and efficient over long periods. We also manufacture our products in small batches to ensure that our consumers retain freshly made products.
Representation Matters
We do not employ famous actresses and models and try to avoid using Photoshop and filters in our picture and video-based content; our models are ordinary women. Time for an honest confession: We spend much time and money on research, development, and manufacturing for our products. Plus, we try to keep tiny margins to provide these high-quality formulations to our audience at affordable prices so that we have a manageable budget left to employ famous actresses, models, or even famous brand ambassadors for our campaigns. our models are ordinary men and women.
Packed For Potency
Smart skincare packaging is a cornerstone of Truth & Beauty. From airless pumps, multi-layer tubes, and opaque bottles to UV-protected containers and air-restrictive openings, we ensure that our complex formulas stay as potent and effective as possible.
Everything Skin Needs, Nothing It Doesn’t
Our products are free of fragrance, essential oils, colorant, alcohol-free drying, astringents, or fragrant botanicals. We never use ingredients research proves are irritating, drying, or likely to worsen skin problems.